Creative Work. Executed.
DESIGN
MANFRED SCHMIDTLEIN
Creative Director with 20+ years of experience.
10 years based in NYC, working internationally across
digital and print. Shaping integrated brand experiences –
from communication concepts and digital platforms to campaigns and corporate design. Specialized in high-end automotive,
luxury fashion, lifestyle, sportswear,and premium retail.
World traveller. Musician. Creator. Double Espresso lover.
Creative Director with 25+ years
of experience. 10 years based in NYC, working internationally across digital and print. Shaping integrated brand experiences –
from communication concepts and digital platforms to campaigns and corporate design. Specialized in high-end automotive,
luxury fashion, lifestyle, sportswear,
and premium retail.
World traveller. Musician. Creator.
Double Espresso lover.
FEATURED WORK
Art DIRECTION FOR INSTYLE PRODUCTIONS.
Guided by Strategy.
Powered by Creativity.
#01
MERCEDES AMG
63MAGAZINE
Task.
Holistic development of a customer magazine – from the initial concept and dummy to final production.
Editorial planning and content creation based on relevant personas with a strong focus on targeted communication.
Role.
Creative art direction and editorial design combined with a distinctive, contemporary tone of voice and modern typography.
Goal.
Expanding the target audience for the AMG brand – with a specific focus on engaging a female readership.
ART DIRECTION / CONTENT CREATION
#02
WILLIAMS RACING
BRAND BOOK
Task.
Development and implementation of modern corporate design guidelines – from brand book layout to final execution.
Role.
Strategic concept development and creative art direction
with a focus on consistently translating the new CI across all
design-relevant touchpoints.
Goal.
Creating a contemporary and visually striking corporate design
to strengthen brand presence and ensure a fresh,
modern external image.
Task.
Development and implementation of modern corporate design guidelines – from brand book layout to final execution.
Role.
Strategic concept development and creative art direction with a focus on consistently translating the new CI
across all design-relevant touchpoints.
Goal.
Creating a contemporary and visually striking corporate design to strengthen brand presence and ensure a fresh,
modern external image.
Task.
Development and implementation of modern corporate design guidelines – from brand book layout to final execution.
Role.
Strategic concept development and creative art direction with a focus on consistently translating the new CI across all
design-relevant touchpoints.
Goal.
Creating a contemporary and visually striking corporate design to strengthen brand presence and ensure a fresh,
modern external image.
BRAND BOOK / CI/CD GUIDELINES
ART DIRECTION DESIGN
W HOTEL COOP
Scenography DeSIGN
SCENOGRAPHY DESIGN
SCENOGRAPHY DESIGN
#03
Content hub Development
Task.
Development and implementation of modern corporate design guidelines – from brand book layout to final realization.
Role.
Strategic concept development and creative art direction with a focus on consistently translating the new corporate identity across all design-relevant touchpoints.
Goal.
To create a contemporary, visually powerful corporate design that sustainably strengthens the brand presence and ensures a fresh, modern external perception.
ARTDIRECTION DESIGN
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INDUSTRY EXPERIENCE
Automotive, Editorial/Publishing, Retail,
Lifestyle,Sports, Fashion
Editorial Design.
Magazines, brochures, catalogs, publishing formats
Retail & Scenography.
Store and window concepts, trade fair presence, wayfinding systems
Campaign Design.
Cross-media campaigns, print & digital ads, OOH, special formats
Corporate Design.
Brand identities, visual systems, design strategy, communication assets
Digital Design.
Websites, UI/UX, app design, screen design, digital content
INDUSTRY EXPERIENCE
Automotive, Editorial/Publishing, Retail, Lifestyle,Sports, Fashion
Editorial Design.
Magazines, brochures, catalogs, publishing formats
Retail & Scenography.
Store and window concepts, trade fair presence, wayfinding systems
Campaign Design.
Cross-media campaigns, print & digital ads, OOH, special formats
Corporate Design.
Brand identities, visual systems, design strategy, communication assets
Digital Design.
Websites, UI/UX, app design, screen design, digital content
SELECTED WORK FOR BRANDS
Alfa Romeo / Mercedes-AMG / Volkswagen R / Williams Racing
Best Secret / Conde Nast / COS / Bogner / Lacoste / Ludwig Beck / Marc O'Polo
Reckitt Benckiser / Pernod Ricard
SELECTED WORK FOR BRANDS
Alfa Romeo / Mercedes-AMG /
Volkswagen R / Williams Racing
Best Secret / Conde Nast / COS / Bogner / Lacoste / Marc O'Polo / Ludwig Beck
Reckitt Benckiser / Pernod Ricard